Own The Principle
The
direct and piercing truth is, with all the gadgets, all the marketing,
all the office procedures, hand outs, fancy offices, and all the
management companies you join don’t have any true value if you don’t own
the Principle of Chiropractic.
If
the big idea has not resonated in the deepest part of your thoughts and
fiber than you’re just going thru the motions and working your way thru
till the weekend. The saddest part, are the lives unchanged or the
babies lost to ignorance or fear as too many chiropractors carry the DC
but never tell the story. What stops us is the fear of rejection, not
being accepted, standing out in the cold among so few. Maybe it’s being
laughed at or not handling the confrontation when being challenged. So
we go to work and start off Monday morning with the idea to make a
difference and by Thursday you are watching the clock as it inches it’s
way thru the day until 6pm. Here is the hard truth, some will laugh,
some will reject you, and some will tell you what you want to hear just
to get a few adjustments. Some patient’s will get mad and yell and some
patient’s will take advantage of you never to return. Fact is you will
make mistakes at times and make some dumb decisions and probably make a
fool of yourself more than once. Best part is, that’s is bad as it gets!
What so many of you don’t realize is you’re just one conversation away
from helping the mother with her child, or the old man with Parkinson’s,
or the man with ulcerative colitis, or the baby who will die without
your care. Do you even realize how many lives you are capable of saving
with what you know how to do. It’s not that I’m never afraid or scared
at times but it’s owning the principle that always gets me thru. A great
teacher in college once told me that when a person calls a chiropractor
for help they want something different. After 20 years of practice I
can tell you he was correct.
Listen,
your success as a chiropractor and the true success of the lives you
touch will be measured by your ownership of the big idea!
There
is chiropractic subluxation research to support improvement in heart
rate variability, lowering blood pressure, improving immune function,
brain and nerve efficiency and improved DNA repair!
Awesome
and too many chiropractors and colleges want to limit what we do as
back and neck pain treatment. Rule number one, you never treat anyone.
You care for them now and for the rest of their life. Rule number two,
start telling every patient about the Harvey Lillard story so they can
start to understand that something amazing and wonderful is happening to
their nervous system when you adjust them each and every time. Rule
number three go out and buy a framed picture of DD Palmer, BJ Palmer,
and Harvey Lillard and hang them up so patients start asking you who
they are giving you just another opportunity to tell the story. Tell
every patient the philosophy of chiropractic and wrap it in science with
pictures of functional MRIs and DNA and blood pressure cuffs so their
minds are nourished with the principle.
Like
I said, they are all not going to get it but even after Columbus come
home with proof of his voyage most people believed the earth to be flat.
When challenged Columbus steered the fear of rejection and ridicule and
imprisonment in the face and stood on truth regardless of the
consequences. Remember, having courage doesn’t mean you’re not afraid,
in fact it’s just the opposite, it means your plenty afraid but you
still chose to act in spite of it! Chiropractic needs you to be
courageous if we are ever to grow. We have been on the defense for so
long, scared and constantly healing from all the battles foreign and
domestic. Yet here we are! The hard work is behind us. You can open a
practice anywhere in the country and hang up a sign and offer a life of
service with out the fear of going to jail or having to march the
streets of the state capitol to serve. Be honored for those that paid
the price for all of us, draw strength from their courage and know what
you do everyday makes a difference.
- Dr Joe Borio
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