"Whoever saves one life saves the world in time"
These
words were written thousands of years before chiropractic but they
represent our purpose and define our objective more clearly than any
words written before or since. It is your purpose to save their life and
the life of their family and everyone else they know one person at a
time. As I continue on this journey I am more convinced today that we
chiropractors are the last true hope for the people we serve. It is our
vision on health and the choices we offer our patient’s that will save
their lives. I am also convinced that all of us need to do a better job.
We need to get serious and start working together if we are ever to
change the paradigm of those we care for. How do we start such a large
and what seems impossible task? One person, one patient, one life at a
time.
The most important first step, know that
you write the tale of your own life and that the end is up to you. Why
do anything mediocre? If you know what you do as a chiropractor is right
for everyone then start practicing like it. Let me ask you a question.
When you put your hands on a patient, what is your objective? You must
know with total certainty that if the patient looses motion, alignment,
or position in their spine their nervous system has lost normal
functioning. Degeneration is developing in their spine and the patient
is increasingly becoming more sick and diseased. No drug, injection,
nutritional supplement, or surgeon’s scalpel will correct or heal the
problem. Only you and the chiropractic adjustment will make a
difference. Every recent scientific article has shown us what DD Palmer
knew years ago, and yet far too many in our profession still minimize
the impact of the adjustment.
What is your vision? Does your purpose
include care for everyone? If not, why? Ian Grossman once said, “the
patient cares only of what you think of you.” I would add, and what you
think of what you do. Do you explain the adjustment and what it is? How
the stress response is improved, how the immune system is enhanced, how
their nervous system is repaired each time you adjust their spine. Do
you call the patient after their first appointment with you? Do you call
the patient after their first adjustment? You need to show x-rays with
nerve charts, use words that demonstrate the seriousness of what it is
you do, and always adjust. Greet the patient with, good to see you, not
how are you. Confirm they needed the adjustment and close your time with
them with a phrase reinforcing health and wellness. Do you show
pictures of children you care for? I use and display an otoscope,
spirometer, and vital monitor units around the office. Why? We need to
be the parent’s first choice in their families health provider. I don’t
know about you, but I am more than a little tired of being the patient’s
last chance. Let parents know you care and that you are more than
willing to provide chiropractic care to their sick children. Have nerve
charts all around the office showing the organ and nervous system
connection.
Always have information to hand out
to all you serve explaining the benefits of what we do. Always speak
kindly of your local chiropractors recognizing that we are all on the
same team and weather you like it or not, we are only as strong as the
weakest among us. Attend your association meetings and know the
challenges before us are difficult but can be met with the force of
50,000 strong with one voice if we so choose. The responsibility of what
we offer the world is presented to one patient at a time, one life at a
time and this is how we will save the world. Be proud of who you are
and what you do. Know that everyone is not going to get it and move on.
Start helping the chiropractor up the street and stop looking at
everyone with a DC after their name as a competitor. Their not! Most of
them are just nervous or scared, or confused. They want to do well and
serve people and need friends and mentorship like the rest of us.
Remember
tomorrow when you go to work that it’s never too late to be what you
could have been, so take the action you need and start making some
changes. Make your calls, educate the patient, offer family plans,
examine children and babies as a gift to those you serve. Remember you
stand on the shoulders of all that came before you and that the future
of chiropractic is up to you!
-Dr Joe Borio
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