Monday, January 22, 2018

The Primordial Subluxation


Strap on you philosophy helmet cause here we go! Primordial Subluxation as described by BJ Palmer explained all the problems of man. I find this term as important and insightful now as it was in BJ’s time and believe it’s meaning and intention to be more accurate with every year of life I experience.
In discussing Primordial Subluxation I ask you for some latitude in that I am going to share some of my personal opinions.

Primordial simply means in the beginning. Subluxation on the other hand has become a word with many meanings as well as a word that does not exist to some even to my spell check on this laptop.

So, here I want to use the Latin; sub- meaning less or below, -tion; meaning the presence of, and lux- meaning divine or enlightenment. So the word subluxation itself means you are expressing less enlightenment or intelligence!

Lux is the key word fragment and the divisive one for sure! Evoking thoughts of religion, god, creation, origin, words dipped in dogma and then wrapped in so much emotion we have now lost the simple ability to communicate and share ideas, so we just form a camp and dig a trench and recruit new members and continue the standoff.

The point is no one and I mean no one really knows what our existence is all about, I mean here we are on a clump of rock and clay spinning around thousands of miles an hour revolving around the sun even faster in a void of space that is a vacuum and colder than your outdoor thermometer could ever read. Our existence is so fragile, so rare, un-explainable, wondrous and beautiful that we should all just bow in gratitude and humility for the gift of our existence as a human being every morning!
But with the development of educated man came ego, arrogance and superiority leading to a separation of self from creation.

So along comes this genius named DD Palmer who had a talent for observation and on his farm kept bees. It was this observation of bees, having a beautiful structure and purpose that inspired DD Palmer to witness and experience creation in her infinite, wondrous, and humbling beauty. As creation lifted her veil to DD he became obsessed with seeing and understanding more. After losing two wives to illness and witnessing much of the accepted sickness and disease in his day DD wanted to understand how with so much intelligence in the universe men became sick. Why do some who eat under the same roof and share in the same food at the same table get sick while others do not?
If creation had intelligence and organized systems then this intelligence must lie in all living things and express itself all the time. If there was order and intelligence within us then where does it reside and how does it communicate throughout the body?
And so chiropractic began with the objective to remove interference to this intelligence so it may illuminate all tissues of the body with her intelligence.
BJ Palmer believed that the Primordial Subluxation began when we began to think of ourselves as separate from creation and therefore as an observer of the laws of creation rather than a participant.

By not participating we do not honor, respect or follow creations law and rather than live in harmony with universal intelligence we alter or manipulate matter to suit our ego and arrogance. We think because we have the knowledge to isolate DNA or split the atom we have gained some superiority to creation or universal intelligence?

Explain to me where the atom came from, what energy holds it together, how all matter came into existence!

It is this separation, this living as an observer rather than a participant, the deliberate choice with intention to live separate and think of oneself as separate from all other living and nonliving things that is the Primordial Subluxation! In the words of BJ Palmer, it is our separation from God. The primordial subluxation is above the atlas and is in educated man. It is all the junk, and fear, and false beliefs that are preventing you from witnessing and experiencing universal intelligence. It is the first subluxation needing adjustment, so please lie on your side relax as I place my pisiform on your Cerebrum at the frontal lobe with a contact point at the corpus collosum, now take a deep breath because this might sting a little!

The objective of the chiropractic adjustment is to remove interference from innate intelligence allowing every precious flicker of thought and signal to reach each cell with the sole purpose of manifesting pure illuminated life!

In the words of BJ Palmer, The adjustment is to improve the flow of the mental impulse and nothing else!


Dr Joe Borio

Growing Your Clarity and Philosophy

Join Dr Joe Borio, of Chiropassion Consulting, as he discusses and shares ideas of clarity of chiropractic in practice as well as applying chiropractic philosophy day to day. 

Whoever Saves One Life Saves The World In Time

"Whoever saves one life saves the world in time"

These words were written thousands of years before chiropractic but they represent our purpose and define our objective more clearly than any words written before or since. It is your purpose to save their life and the life of their family and everyone else they know one person at a time. As I continue on this journey I am more convinced today that we chiropractors are the last true hope for the people we serve. It is our vision on health and the choices we offer our patient’s that will save their lives. I am also convinced that all of us need to do a better job. We need to get serious and start working together if we are ever to change the paradigm of those we care for. How do we start such a large and what seems impossible task? One person, one patient, one life at a time.

The most important first step, know that you write the tale of your own life and that the end is up to you. Why do anything mediocre? If you know what you do as a chiropractor is right for everyone then start practicing like it. Let me ask you a question. When you put your hands on a patient, what is your objective? You must know with total certainty that if the patient looses motion, alignment, or position in their spine their nervous system has lost normal functioning. Degeneration is developing in their spine and the patient is increasingly becoming more sick and diseased.  No drug, injection, nutritional supplement, or surgeon’s scalpel will correct or heal the problem.  Only you and the chiropractic adjustment will make a difference. Every recent scientific article has shown us what DD Palmer knew years ago, and yet far too many in our profession still minimize the impact of the adjustment. 

What is your vision? Does your purpose include care for everyone? If not, why? Ian Grossman once said, “the patient cares only of what you think of you.” I would add, and what you think of what you do. Do you explain the adjustment and what it is? How the stress response is improved, how the immune system is enhanced, how their nervous system is repaired each time you adjust their spine.  Do you call the patient after their first appointment with you? Do you call the patient after their first adjustment? You need to show x-rays with nerve charts, use words that demonstrate the seriousness of what it is you do, and always adjust. Greet the patient with, good to see you, not how are you. Confirm they needed the adjustment and close your time with them with a phrase reinforcing health and wellness. Do you show pictures of children you care for? I use and display an otoscope, spirometer, and vital monitor units around the office. Why? We need to be the parent’s first choice in their families health provider. I don’t know about you, but I am more than a little tired of being the patient’s last chance. Let parents know you care and that you are more than willing to provide chiropractic care to their sick children. Have nerve charts all around the office showing the organ and nervous system connection.

Always have information to hand out to all you serve explaining the benefits of what we do. Always speak kindly of your local chiropractors recognizing that we are all on the same team and weather you like it or not, we are only as strong as the weakest among us. Attend your association meetings and know the challenges before us are difficult but can be met with the force of 50,000 strong with one voice if we so choose. The responsibility of what we offer the world is presented to one patient at a time, one life at a time and this is how we will save the world. Be proud of who you are and what you do. Know that everyone is not going to get it and move on. Start helping the chiropractor up the street and stop looking at everyone with a DC after their name as a competitor. Their not! Most of them are just nervous or scared, or confused. They want to do well and serve people and need friends and mentorship like the rest of us.

Remember tomorrow when you go to work that it’s never too late to be what you could have been, so take the action you need and start making some changes. Make your calls, educate the patient, offer family plans, examine children and babies as a gift to those you serve. Remember you stand on the shoulders of all that came before you and that the future of chiropractic is up to you!

-Dr Joe Borio

How to Turn Your Chiropractic Staff on Fire

Join Dr Joe Borio, coach at Chiropassion Consulting, as he shares with you some ideas and advice to help you and your staff to become motivated and light the fire of passion for chiropractic. The idea of leading a team to share chiropractic with your community is critical and life changing. The reasons to have a motivated and committed staff are important for all the lives you serve.

Be sure to visit www.chiropassionconsulting.com for more information about our coaching program as well as how to register for our next event.


3 Most Powerful Questions to Ask a Patient

Join Dr Joe Borio, coach at Chiropassion Consulting, as he shares with you the 3 most powerful questions to ask a patient in your office to help them understand the value of your care. Asking the right questions can be the difference between lifetime care or just dealing with short term pain treatment.

Distractions In Your Office


Over the years in consulting with chiropractors a common question is whether or not to add or bring in another service. This may include massage therapy, physical therapy, acupuncture, nutritional program, etc… After 25 years of practicing and working many offices I now know for certain it is a distraction and nothing more. Let me ask you a question, you are visiting the dentist and during the visit the doctor asks you about anti-oxidants and have you had your level checked. Or about having a message to help with stress or tension. Regardless of the product or service to increase a point of sale you are now distracting yourself from the objective, which is, Lifetime Family Wellness!

Why a distraction? First there is time and effort by you and the staff on training, education, and the development as well as sustaining the procedure and protocol of the service. Second, the cost of this additional service will always encroach on the cost and value of what you offer to your patient’s. So, at some point the consumer or patient will begin to assess the benefit and value of the adjustment and compare it to the effectiveness of the massage, or acupuncture or nutritional program, etc… Many will start to manage their care frequency or cut out care altogether because their present status of health is good and they derive more benefit from other services in the weekly regiment. I understand there will be an income gained by the product, and the patient may benefit from the service, but they will benefit from better soap, exercise, flossing their teeth, and many other services as well.

Understand me clearly, many of the other services or therapies have merit and benefit the patient but you have made the decision to be a chiropractor and by definition a chiropractor locates areas of the spine that have lost movement or position and by means of an adjustment we improve bone movement and alignment to improve function of the joint and nervous system. This is the general definition of chiropractic and it does not include teeth whitening or anti aging. Now there is an internal struggle going on with some of you reading this because there are some of you who have added or are thinking of adding other services and who have profited from doing so.
If it’s about the money then become a hedge fund manager and make 25 million a year or more. 

Listen, being a chiropractor can be and should be financially rewarding, but it’s first a position of service. It has been said, “With great power comes great responsibility.” You, as the patient’s doctor have great power. Not only with the adjustment but equally with your power of authority and influence on the patient and their family. What do you want to create with this new patient? Do you want the patient to think your office provides relief care with many services including chiropractic, and if the chiropractor can’t help the massage therapist and acupuncturist can? If not the weight loss program may be the answer to their health concern or better yet they need to up their anti-oxidant level and miracles will happen.

All may be true but, in the long term it is always better to identify and refer the patient to one of these people outside your office.  Point is, having this service in your office is a distraction to Lifetime Family Wellness and will greatly weaken your message and effectiveness of creating a healthy, strong, and family based practice. 

My last point is the financial one. We charge forty dollars for an adjustment. I will adjust 300 to 400 people a day, are patients are on health plans that are either pre-paid or electronically withdrawn from their accounts. All of our patients have appointments made out throughout the course of my recommendations and most have their families under regular care.

Now that is an excellent and profitable business model that has little overhead and most importantly is self-sustaining. Sure people drop out of care but our PVA is 150 and higher so no more than 30 to 40 new patients per month easily keep the practice at a volume I love. If you want to add another service, rather than adding a distraction, add another chiropractor to increase the service and the message. This is what we teach our clients and it is a dream practice we all deserve and worth having. Unfortunately, as doctors struggle they too often look outside of what chiropractic is to answer their struggles. I would direct you to look somewhere in your office, the answer is hanging framed on the wall with you name on it. You are a chiropractor, be proud of who you are and the history of our profession. Know your strength comes from all the chiropractors that struggled and succeeded before you.

Where Did Chiropractic Go?


I am reminded of the dedication to principle I am only beginning to understand. Looking at old Palmer photographs, I am transported back to a time where DD Palmer took a buggy pulled by two pinto ponies named Nip and Tuck to work and would climb the stairs in the Ryan Building to apply his new principle to heal the sick. Where now we just walk outside and turn on our cars with a turn of the key and drive on well paved roads as we are protected by the elements, DD would get up early and feed, clean, brush his ponies as well as hook up the team and drive to work. As if this wasn’t enough he was writing books, performing anatomical dissections, postulating theories, starting a school, working to get licensure, while spending a few weeks in Jail now and again.

It’s overwhelming if you really think about it, but most of us don’t. We too often complain about how we are mistreated or misunderstood and try to work on the next gimmick to grow the practice for new patients.
After 20 years of practice and having adjusted over 600 people in one day I sit here looking at pictures of DD and BJ Palmer, and I tell you without hesitation, there is no Gimmick!

It was once said, “Stand for something or fall for anything”. As I become enchanted surrounded by images of our great fathers, I understand the depth of what it means to stand for something.

Knowing they had discovered a new principle to help cure human illness and developed a new philosophy to explain our existence, DD and BJ Palmer started writing volumes of books and went so far as to own and operate there own publishing company on campus. Now when our own chiropractic colleges are dropping the name chiropractic, I am reminded, BJ started a radio station calling it, WOC, World of Chiropractic.
Knowing Ronald Reagan was one of the first broadcasters for the new station which was originally situated on the forth floor of the college, I think about BJ Palmer speaking with the young broadcaster and having adjusted the soon to be president in one of the adjusting rooms before a broadcast.
Our history is truly deep and strong and almost unbelievable unless you see some pictures or here the words of BJ himself.

What happened?
BJ stuck to his principles while the rest of the world moved on to dilute the message and ignore the philosophy. Even early on, other chiropractic schools went on to teach other forms of healing and discussed other forms of disease and treatment.
As the years passed BJ became less significant along with his principles and philosophy passing into the hands of innate from which he came almost unnoticed, dying in Florida in 1961.
Today, as a profession, we are weak and divided with only a few knowing the foundation of our principles and philosophy.
Our identity, uniqueness, and specialty has been so watered down, the public and government view of chiropractic is often placed between a message therapist and physical therapist with a little witchcraft mixed in.

Why?
Out of our fear from lack of certainty and our precious need to be accepted, we committed mutiny!  We chose not to kill our leader, but worse we ignored him, making BJ Palmer insignificant, making the principle and philosophy insignificant, taking chiropractic on a course equal and parallel to that of osteopathy.
As we rub, run electricity, detoxify, exercise, and give nutritional advice we dilute chiropractic to a crack that might help your ache or pain and nothing more. It’s no wonder patient’s leave you and don’t want to pay anything, they can take an Advil for that!

So we are clear, I think exercise, nutrition, physical therapy, detoxification, and massage all help people and have a needed place for health and wellness, but they are NOT Chiropractic!
Add them if you will but place them careful on a foundation built of solid granite with chiropractic principal and philosophy. Only then will we remain a unique, separate, and powerful profession.

DD and Bj Palmer always knew believed and discussed other limitations, or interferences to innate BUT their job and the job of the chiropractor was first and always to remove interference to innate by the adjustment!

Good News!

DD and BJ Palmer are still alive living everyday in the words written by their own hand originating from that place of innate, the life source of health and healing. Do yourself and the profession a favor and spend some time with our father’s everyday. Learn more of their sacrifice and dedication as well as the hardships they endured for mankind. You might just find the courage and responsibility to defend the chiropractic principle and save some lives with your adjustment tomorrow.

Blood on Your Hands


I heard it said, “The hottest place in hell is reserved for those people that knew better but still refused to act.” If this is true than unfortunately there will be a large number of thirsty over heated chiropractors standing together in a very spacious warm room at the bottom floor of the universe. Second thought, they wont be standing together at all, they will be standing alone trying to tear each other apart as they most likely did in life, in practice and to our glorious profession.

A glorious profession in deed, and yet, far too many chiropractors have given up the fight for a small paycheck and a few so called friends, pandering to an allopathic model that perpetuates death disease and fear.

We chiropractors have been so beaten down over the past few generations we have become scared confused drones lacking any unified direction, self-confidence, clarity, or certainty. We merely exist as a misunderstood and tolerated group of healthcare providers who get no respect. Worst of all, are our chiropractic colleges that with the exception of two, have presidents with no leadership or vision and lack any conviction or understanding of chiropractic. The colleges continue to give birth to more graduates who are confused and empty with no real understanding of what chiropractic is. “With out vision people perish”, and we are perishing indeed! Just read Gary Null’s report, “Death by Medicine”. Yet with truth all around us it is still hard for chiropractors to get excited. I see far too many chiropractors packing a convention center attending a nutrition seminar, or an insurance conference or worse a seminar on integrative medicine and MD DC office structure.

Why? Because its easy to get excited over nutrition because they understand it’s principle! Why or how can they get excited over chiropractic when they themselves don’t even understand it?
When I speak at seminars and ask about studies on serum thiol levels, respiratory bursts in white blood cells, changes in cortisol levels, brain efficiency improvements, as well as population studies in chiropractic patients, and then the thousands of case studies, I am saddened on how many chiropractors still have no knowledge and for some lack any understanding of how this relates to spinal adjusting.

In every generation there exists the opportunity to change the world! I want to be part of that generation in chiropractic! The idea that healing comes from within is not a belief it is a fact, but a truth understood by only a few that carry the title, chiropractor. The concept of encouraging the bodies natural way by removing interference to what the universe has perfected in it’s infinite wisdom is all we need to practice for true health and healing. This is a chiropractic truth and if practiced will change the world! But, in order for these conceptual truths to be practiced we need leadership, conviction, clarity of principle, and above all vision. In the words of Dr James Parker, “A compassion to serve greater than our compulsion to survive”.

I recently read a local article telling the story of a young girl who died from an antibiotic she was given for recurrent ear infections. The reason for the article was not even about the girl’s death or the drug effect. No, the story was about whether an autopsy needed to be performed on the child. The details of the story or even the point the author was trying to make were drowned out by the thought and visual images of an autopsy being performed on a child. I mean just the thought of losing a child is unimaginable and then to lose a child from a side effect of an antibiotic for ear infections! Where is the outrage, the disgust, the silent majority standing up and shouting, No More! The sound of a child’s voice that is no more, the sounds of little footsteps as they dance up the hall are forever silenced. The smell of your child’s hair or the sweet innocence in their voice as they tell you they love you and kiss you good night are forever only a memory. When you as a chiropractor would have saved this child’s life with what you do and know, shame on us all!

When I look at the hands so well illustrated by our profession to represent a symbol of chiropractic, I see these hands covered in blood. The blood of all the millions of people who have died from our lack of vision! Just as we like to point out the dangers in medicine and count the numbers of deaths by a particular drug or procedure, it’s time we share in the responsibility and ownership of each one of these deaths. 

Until we do, I think there is a really warm place waiting for us when our time has come. 

- Dr Joe Borio

Was BJ Palmer Murdered?


There is a story to be told here and it begins over a hundred years ago and ends in Sarasota Florida back in May of 1961. It’s a story filled with honor, persistence, integrity, and intrigue. It is written on pages stained by the blood of countless millions that still runs red today.

How did BJ Palmer really die? What or better yet who killed the man who developed and expanded the profession to the heights of greatness not only meeting with presidents, and kings and queens but knowing and meeting with some of the most powerful, wealthy, and influential people of our time.

Why would someone want to see BJ Palmer dead?

My father once told me that the most dangerous thing on the planet was a new Idea! A new idea was something that could change the world and the fate of millions overnight, and in the case of BJ Palmer, a new Idea proved to be deadly.

The Life of BJ Palmer ended where it began, in a world not ready to change or accept the “Big Idea”.  Although the concept of vitalism, holism, or to BJ Palmer, “Innate Intelligence” had been around for centuries and beyond, the American public was unwilling to look inward for solutions with their pursuit of health and well being. On the contrary, with the advent of potions, elixirs, pills and machines that claimed to do everything from grow hair to make you smarter to curing every problem a man or women could have, came a romance and intoxication with technology and independence from nature. The American citizen became drunk on the idea that they themselves were separate from it all. Not connected or even effected by what others do or say and even worse their own actions had no real consequence on the world at large. This conscious and deliberate delusion gave birth to a lifestyle resulting in the human being or Homo sapiens now becoming the sickest species on planet earth.

People began to feel like there behavior had no real consequence, that medical science with all it’s marvels could rub, swallow, drink or cut away any sickness or inconvenient symptom or disease.  Responsibility for ones own health became something only uncivilized people worried about.
So lets eat anything we want, lets make anything we want, let’s dump waste and chemicals in the ground and the water and into ourselves. There are no immediate consequences to our actions if there are any consequences at all, so why even think about the consequences of my actions, my responsibility, and my behavior. Nothing is connected, no action affects anything else. We are, we think, and therefore, we are separate from even our bodies. We can do, say, act, behave anyway we want and that’s ok. If something bad happens well that’s just the way it is and if I get sick well it must be my genetics or something I ate that night or someone else’s fault. It’s not from my choices or actions. Animals are different from me. I’m not an animal, I am a civilized intelligent human being separate from everything else, and I merely observe the happenings of things. My life and actions are mine to control and I will do as I and only I see fit to do, motivated by my own interests alone.
So we build trash dumps thinking because we cant see the trash, it doesn’t exist. We build chemical plants and dump toxic compounds into the earth, water, and air thinking this has no effect on me, so it doesn’t matter. We invest in large and growing pharmaceutical companies thinking that more is better. We think to get healthy we can just swallow, inject, or cut diseases away, as if the disease was the sickness.  We start passing laws mandating the use of such chemicals to be injected into our children and babies implying you’re an unfit and irresponsible parent if you don’t follow the consensus. We create legislation forcing insurances to pay for more and more drugs including Medicare, insuring all seniors can get the drugs they are told and sold they need, resulting in more deaths per year than Vietnam.

So along comes this multitalented, curious, impetuous, and temperamental genius who starts with a question of why does the body get sick and diseased.  Then thru his own stubbornness, DD Palmer goes on to answer why there is anything. An idea, a change but more importantly a growth in the understanding of why there is life and how it all works. An evolution of thought, of consciousness that gave rise to a much deeper understanding as another Palmer spent time with his new best friend, “Innate Intelligence”. This new Palmer is BJ, and in his time and with his genius and his innate ability to tune into the universal intelligence, BJ becomes a sculptor creating his own statue of David, the 33 Principles. With BJ leading the way with his New Idea, this most dangerous and deadly event was the beginning of the end and would give rise to his death years later.
You see it wasn’t just the adjustment that BJ wanted to share with the world, to clean itself or better, wake itself from it’s unconscious slumber of self centered intoxication. It was the idea of universal and innate intelligence or conscious forces mixed with force and energy giving rise to everything. This idea means we are all connected, we are all one, and we are all responsible for each other. That our compassion and feelings of concern and responsibility should be as intense for those people we will never meet or serve in any way, as they are for those people we find closest to us or those we love. That we live and exist in a sea or soup or medium of intelligent organized energy with a purpose and an objective. That life is best served when we release ourselves to this intelligence, this define order. That life and love and thought are meant to be shared and enjoyed with everyone. That generosity, humility, and gratitude are not just epigrams written on a wall or sidewalk, but a state of perpetual consciousness we should all strive for.

That we all need the first adjustment to be above atlas. That the major cause of all disease is a subluxation, but not of the spine, but of our mind, our thought, our soul. That it is our separation from creation herself that has lead to our current and sickly state of affairs.

That it is mans own awareness of his existence that causes the educated and aware mind to deny his own connection to everything.

Man suffers from the first and most deadly of all misalignments, the Primordial Subluxation. Primordial simply means in the beginning. Subluxation meaning sub- or less than, -tion, the presence of, and lux- the divine. So the presence of subluxation itself means you are expressing less enlightenment or intelligence!
Lux is the key word fragment and the divisive one for sure! Evoking thoughts of religion, god, creation, origin, words dipped in dogma and then wrapped in so much emotion we have now lost the simple ability to communicate and share ideas, so we just form a camp and dig a trench and recruit new members and continue the standoff. 

The point is no one and I mean no one really knows what our existence is all about, I mean here we are on a clump of rock and clay spinning around thousands of miles an hour revolving around the sun even faster in a void of space that is a vacuum and colder than your outdoor thermometer could ever read. Our existence is so fragile, so rare, unexplainable, wondrous and beautiful that we should all just bow in gratitude and humility for the gift of our existence as a human being every morning!

But with the development of educated man came ego, arrogance and superiority leading to a separation of self from creation.

DD wanted to understand how with so much intelligence in the universe men became sick. Why do some who eat under the same roof and share in the same food at the same table get sick while others do not?

If creation had intelligence and organized systems then this intelligence must lie in all living things and express itself all the time. If there was order and intelligence within us then where does it reside and how does it communicate throughout the body?
And so chiropractic began with the objective to remove interference to this intelligence so it may illuminate all tissues of the body with her wisdom.

BJ Palmer believed that the Primordial Subluxation began when we began to think of ourselves as separate from creation and therefore as an observer of the laws of creation rather than a participant. By not participating we do not honor, respect or follow creations law and rather than live in harmony with universal intelligence we alter or manipulate matter to suit our ego and arrogance. We think because we have the knowledge to isolate DNA or split the atom we have gained some superiority to creation or universal intelligence?

It is this separation, this living as an observer rather than a participant, the deliberate choice with intention to live separate and think of oneself as separate from all other living and nonliving things that is the Primordial Subluxation! In the words of BJ Palmer, “it is our separation from God.”
So who killed BJ Palmer? We did. We used him and and drew from him every ounce of energy the universe had placed within him as we pandered to the consensus, and when we were “done hammering and hurting him into trial shapes of clay which only nature understands…” BJ fought as he could expending all of his fuel or life force prematurely finally succumbing to that which he fought against so hard, dis-ease. He was placed into a burlap bag and carried out of his vacation home with no fan fare or notice or trumpets blowing. A genius is rarely recognized in his time and it is my belief that the man we call BJ was just that. So as I have seen your scan, examination, history and x-rays, I am concerned. I have found you to have The Primordial Subluxation. Now remember it is above the atlas and is in your educated mind. It is all the junk, fear, and false beliefs that are preventing you from witnessing and experiencing universal and innate intelligence. It is always the first subluxation needing adjustment, so please lie on your back and relax as I place my pisiform on your frontal lobe with a contact point at the corpus collosum. Now take a deep breath because this will sting!

When you wake up tomorrow you might be a little sore and the world will look different, but trust me, this is normal, for tomorrow will be the first day of the rest of your LIFE!
The objective of the chiropractic adjustment is to remove interference from innate intelligence allowing every precious flicker of thought and the eternal intention of innate to reach each cell with the sole purpose of manifesting pure illuminated life, enabling the host, the closest connection to creations intention of perfection, You.

“It’s as simple as that!”

Vision

I want you to close your eyes for a moment and imagine I placed an acorn in your hands. You can look at it, touch it, and really feel it, as you roll it around with your fingers. Are you there with me? Now I want to ask you a question, what do you see? An acorn? Fair enough, but what do you see when you look at the acorn, what is your vision?

An oak tree? Good we are getting somewhere. What else do you see? A forest? Yes, keep going. Wood? Yes, but with your minds eye, what is the deepest vision you have for this precious acorn? Furniture? Yes, go further.

New homes, schools, and churches. communities, that raise families and take care of each other. They lead by the example they set and by choosing to live by this example they have the power to change the whole world!

Now we are getting somewhere.

It was once said, “Where there is no vision people perish”.

Now, imagine you are in your office and you see a person lying on your table ready to get adjusted.  What do you see?

Is it just a person? Or is this person some ones mother, father, or son?

Do they have a family? Do they have friends and belong to a community?

The adjustment you give has the power to improve the health and wellness of this person lying on your table, making them a better mother, allowing for her children to be better adults and leaders for their community. Making it now possible for your community to change the world!

You see how powerful you are and the depth of your responsibility as a chiropractor.
The idea of chiropractic or the “Big Idea” has never changed, it was abandoned for insurance adjusting codes and spinal decompression. We have unintentionally reduced ourselves to back pain therapist and by doing so our communities have become some of the sickest on the planet. 

Kids are on psychotropic drugs and inhalers, and handfuls of medications and your town is still running out to get the H1N1 swine flu shot. While too many chiropractors are going to insurance seminars or evaluating the demographics of their practice, our communities rot like a bushel of old fruit. Out of fear your family, friends and neighbors run out and get drugs and surgery and vaccinated for microbes that have existed for thousands of years and still they get sicker while too many in this profession are strapping people to a spinal decompression device or rubbing their sore muscles and firing up the diathermy! Oh, I just dated myself. Firing up the laser! Telling patients they can get rid of their aches and pains and their insurance will cover everything, as they strategize new and convoluted ways to extract as much as possible from the insurance companies.

How’s that working these days?

“Without vision, people perish”.

Who’s perishing? We all are, and it’s about high time we as chiropractors stop worrying about what others think of us and start thinking about what we think of us! It’s time we find a way and not excuses!

This might be a tall order for some and the self-confidence (your philosophy) as well as your certainty (your science) might need a big boost. So, today go online and order two books.
First, go to Google and type in Dr Fred Barge, One Cause One Cure. This is the philosophy that will give you the desire to tell the truth. If your thinking, who is Dr Fred Barge, that’s ok, it is one of the reasons you only saw the acorn and chances are it’s not your fault, so just buy the book. Second book, The 14 foundational premises for the scientific and philosophical validation of the chiropractic wellness by Dr James Chestnut. This is your science and it will give you the strength to tell the truth. If your asking who Dr James Chestnut is, chances are you don’t have internet connection so ask your wife or a friend to do it for you.

Now, there is something else. When the books arrive you will have to Read Them!

I encourage you to read out of them everyday for a year.

Last year was the best year I ever had in practice! It was awesome! I laughed, hugged and cried more last year in practice then I did in all 20 plus years preceding.

I adjusted over 500 people in a day more times than ever before and feel more alive, excited and optimistic in the future of the chiropractic profession than ever before. I tell you this to encourage all who are afraid, just start telling the true philosophy of chiropractic as presented by Dr Fred Barge and mix it up with some of the science by Dr James Chestnut and watch your life and the lives of those you serve vibrate.

Remember the acorn the next time you place your hands on a mother. Feel how sacred that moment is and how much responsibility you have. Even if she doesn’t get it fully, please tell me you do.
That mother has the ability to change the world by what you do today. Do yourself proud and make every adjustment count.

Chances are DD and BJ are watching you.

Be sure to visit our website and sign up for our weekly video “Thot Flashes”. 

The Producer’s Manifesto


I produce more than I consume.

I reject complacency, mediocrity, conformity, and dependency. I am not held captive by fear. I am fueled by vision and passion, governed by principles, guided by ideals and values.

I do not succeed through luck. I succeed through conscious effort. I am not entitled to the fruit of another man’s labor. My life, my results are my responsibility.

I am not a victim of circumstance. I am a victor by choice and determination.

I live by design, not by default.  I seek not the stale comfort of a safe harbor, but the thrill of the open sea.

While others complain about problems, I create opportunities and solutions. I see abundance where others see scarcity. I am relentlessly innovative.

I do not wait for “someday” happiness; I choose happiness now.

I am not afraid to act and fail; failure is simply accelerated learning. I value persistence as much as talent and intelligence.

I trust my inner voice, not the wisdom of crowds.

While others gnaw on the bones of security, I feast on the meat of freedom. While others criticize from couches and occupy Wall Street, I toil in trenches. While others are blaming, I’m busy building.

I will not lie in my deathbed tormented by the thought of what might have been. I will leave a legacy of service and contribution.

I am a Producer.

-Dr Joe Borio