C is for Chiropractic

C is for Chiropractic

Do you remember being back in Chiropractic college and a common theme for your grades was that “C is for Chiropractic”? The meaning being that to just get the grade, get through, and graduate. Just as you, I have seen docs who barely passed academically have practices that are very strong TIC wise, financially, and philosophically. Many of you have seen as I have that your grade in school does not always transfer to success in practice. There is one grade though that I adamantly believe is critical for you to attain.

That is the C.

There are actually four Cs that are critical for you to master for you to reach the level of success and mastery that you desire.

In ChiroPassion we discuss, hammer, and train on these four Cs on a weekly, if not daily basis.

The first C: Clarity. From Webster’s Dictionary: the quality of being easily understood. Can you take the massive complexity of the nervous system, the incredible devastation of the vertebral subluxation complex, and the miraculous benefit of your adjustments and EASILY convey that to others so they EASILY can understand them? How often do you practice talking about these with others? How often do you train on talking about all of these with your staff? It doesn’t matter if you are the smartest kid in the class if no one can EASILY understand what you mean.

The second C: Certainty. From Webster’s Dictionary: something that is certain : a fact about which there is no doubt. This one hits you deep in your gut. Are you absolutely SURE, BEYOND A DOUBT that the subluxation is as devastating as advertised; that the adjustment is the incredible benefit to your health; and that you can deliver it? This is where many docs fall short. We can talk it, but we are not sure in our heads just if this is CERTAIN. So what should you be doing on a regular basis? In ChiroPassion we highly suggest that you and your staff read research EVERY MORNING at your team huddles and get CERTAIN as to the incredible benefits of Chiropractic. Each team member has a day of the week for which they are responsible to have the research. If it is just you, then YOU get the research ready EVERY DAY. This is the easiest and fastest way to become CERTAIN.

The third C: Confidence. From Webster’s Dictionary: a feeling or belief that you can do something well or succeed at something. Is this inside of you? Do you have the belief that ‘YES, I CAN!’?  Are you able to ask your practice members how you can help them? How you can help their family members? THIS action comes from THE BELIEF THAT YOU CAN DO IT!! Do you practice THIS with your staff, or in the mirror? (By the way, ALL of these can be learned. Ask Tony Robbins, Robin Sharma, or Sir Richard Branson) This mindset can be strengthened by your daily HOUR OF POWER, or by daily, every morning, reviewing your GOALS, SEEING THEM BEING ATTAINED, and taking ACTION. In ChiroPassion we believe this is absolutely necessary that you train on this daily.

The fourth C: Communication. From Webster’s Dictionary: the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else. Are you able to express TIC? Are you able to express how much your community can greatly increase their health and longevity by being adjusted on a regular basis? Many people are deathly afraid of speaking in public, yet this one step has been shown for millennia to be the least expensive, and yet MOST PROFOUNDLY EFFECTIVE WAY to grow your practice by leaps and bounds. In ChiroPassion we train on this weekly with our staff. It is not a matter of speaking in front of hundreds of people, but it IS a matter of speaking with your practice members and community. Start with ONE person. As with the other Cs, this can easily be learned and MADE INTO A GREAT ADVANTAGE.

Which of these are you strongest at? Which of these are you weakest at? If you are weak at one, then your goal of practice growth and mastery will be slowed, or sometimes, not attained.

How can you make all of these a strength? PRACTICE. Daily practice. A commitment by yourself and your team to become an incredible Chiropractic health machine.

Need more help on these? Ask us. This is why we are here for you – to help you become the incredible Doctor of Chiropractic that you want. That your practice needs. That your community needs.

Yes, C IS FOR CHIROPRACTIC. And we would have it no other way.